Toward Stronger Marketing Essay Example | Topics and Well Written Essays - 1250 words

Toward Stronger Marketing - Essay Example After the dismal initial performance of the brew, Lang was invited to lead the Nespresso team. Lang was highly motivated and creative in its approach and favored aggressive marketing techniques. He believed that the core business strategy of any business heavily relies on new products and innovative market strategy that facilitates in creating a niche market for their products and services. He used various marketing metrics to explore and exploit new markets. The marketing initiatives for Nespresso can be broadly described as follows. The compulsions of the rapidly transforming societal paradigms and technological advancements are important factors that require more comprehensive and innovative approach to market strategy. Strategic marketing plans are a crucial part of promoting products and services of an organization and establish market credibility. An effective market strategy promotes the use of SWOT (strengths, weakness, opportunities, and threats) analysis on a periodic basis. The awareness of strengths and weaknesses in the company’s resources would help to act timely and efficiently so that opportunities and threats can be effectively met to provide a competitive edge to their rivals. Consumer psychology and analysis of a database of customers are an important part of a market strategy which helps one to know the changing preferences of the customers in the rapidly changing times. Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. The market strategy should be totally focused on the needs and requirements of the people and make continuous efforts to update its products line with that of the changing public demands. Understanding of consumer psychology, therefore, plays a vital role in the development of marketing strategy and planning.

Marketing, target market report Essay Example | Topics and Well Written Essays - 1000 words

Marketing, target market report - Essay Example The segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific amount of investors for both the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because of the investors' preference over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market. The geographic segmentation of an item is essential in the market. Not only does it determine the identical trends within a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an object that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sale amongst the varied age groups in this country. This is evident in the company opening up a website created specially for this continent (Xbox.com). This website is dedicated solely to the markets in Australia. It controls and harnesses the consumers who are interested in buying the product within this region. This country is still part of the British Commonwealth which induces many of its facets and tastes to run according to the British market. It is for this reason that the Xbox 360 owners considered it an essential market in their grid. With a high economy, literate population and number of buyers, Australia was the perfect geographical segment for this product to launch itself. Demographic Traits According to the demographic segmentation, the division of the population is vital for catering to a specific market of consumers. Australia commands an exact population of 21,895,808 people according to the Australian Bureau of Statistics. This is a huge audience for the Xbox 360 to cater to which makes it evident why the brand has moved here. Also, the age structure of this population has made it vital for this gaming console to enter this market. With a population of around 70% of individuals falling under the age bracket of fifteen to sixty, this Xbox played a winning move by moving into this crucial market (Year Book Australia). This gaming console is perfect for individuals who fall under the age of those apt at buying and using this product. The Xbox 360 is a game that is a chosen preference for the male population. With an equal division of males and females in Australia it is profitable for the console to enter this market. The economy of Australia is also sufficient enough for its individuals to afford to buy this product. This makes it the perfect demographic market for the Xbox 360. Psychographic Traits The psychographic traits of Australia assist