William Shakespeare s Hamlet The Mystery Of Death Or...

The idea of madness in Shakespeare’s Hamlet is just as important of a theme as the mystery of death or the impossibility of certainty. Shakespeare uses the aspect of madness to delve into the issues of knowledge, and lack thereof. There are three apt examples which help explain on a deeper level how the issues of knowledge are represented in the madness of Hamlet, and also Ophelia. Firstly, Hamlet and the vast amount of knowledge he acquires, becomes uncertain and contradictory which inevitably leads him to lose his mind. There is also the possibility that his ‘antic disposition’ aided this downfall into delusion. Secondly, Ophelia, her lack of independence, and the circumstances that follow after she discovers that it is the love of her life who kills her father. And lastly, Shakespeare’s emphasis on surveillance cannot be ignored. Particularly with Hamlet, and the way attains information through eavesdropping leads to incorrect information and devastating results. Overall I think Shakespeare is clever in the way he uses madness as a medium to portray knowledge. It is commonly assumed that madness correlates with unintelligence because of the person in question being unable to portray their thoughts in a logical manner. It is refreshing to see a different perspective on the capability of madness. The first issue of knowledge is introduced in scene 1, act 5 when Hamlet speaks to the ghost who he believes to be his late father. He learns that it was his UncleShow MoreRelatedThe Tragedy Of Hamlet By William Shakespeare Essay822 Words   |  4 Pages1604, William Shakespeare finished one of the most famous plays of revenge in English history. This play has left a plethora of questions, most left unanswered even after the hundreds of scholars who have analyzed it. The complexity and multiple facades of the characters, the use of many themes, and the symbols in this play have been construed into a delicate tale; Shakespeare purposely left out many details in order to shroud this piece in mystery. In The Tragedy of Hamlet, Shakespeare s vagueRead MorePerfect Idealism In Shakespeares Hamlet1631 Words   |  7 PagesIntroduction The play Hamlet is a fable of how the ghost of a slain king comes to haunt the living with disastrous consequences. A rancorous ghost and a brother s murder, lead the gloomy setting of Hamlet s Denmark. Hamlet story opens with an encounter between young Hamlet, his dad s ghost as well as the prince of Denmark. The ghost reveals to Hamlet that its murderer was his brother Claudius, who then rapidly wedded his widowed queen, Gertrude. As a result, the ghost presses Hamlet to seek vengeanceRead MoreThemes Of Hamlet Essay1782 Words   |  8 Pagesghost to his son, narrating him the circumstances of his death, and that his anticipation from his son to take revenge from Claudius for his death. KEYWORDS : fundamental , King Hamlet’s ghost , circumstances. THE IMPOSSIBILITY OF CERTAINTY What separates Hamlet from other revenge plays (and may be from every play written before it)is that the action we expect to see, particularly from Hamlet himself, is continually postponed while Hamlet tries to obtain more certain knowledge about what he isRead MoreWilliam Shakespeares Hamlet Essay3604 Words   |  15 PagesWilliam Shakespeares Hamlet Hamlet was written around the year 1600 in the final years of the reign of Queen Elizabeth I, who had been the monarch of England for more than forty years and was then in her late sixties. The prospect of Elizabeth’s death and the question of who would succeedRead Moreshakespeare influences16068 Words   |  65 Pagesï » ¿ RESEARCH TOPIC An Analytic Review Of Shakespearean Influence On Faulkner s Tragedy RESEARCH QUESTION How Shakespeare tragic patterns influenced on William Faulkner s writings? NAME: SYEDA AMBREEN FATIMA FATHER’S NAME: SYED HASAN AKHTER SEAT NO: 1315793 ENROLMENT NO: 2013/ENG/M.A(LIT)/15681 DATE OF SUBMISSION: 28TH NOV 2013 SUBMITTED TO: MISS SAMREENRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the

An Analysis Of Head Off Split By Nikky Finney And Butch...

In Head Off Split by Nikky Finney and Butch Geography by Stacey Waite, the reader picks up on many women and gender issues that are portrayed through the text. Stacey Waite used her poetry skills to connect with the reader and allow the reader to feel as though they are the people in the poems. She uses strong language in her poems and uses much power as she reads them. Nikky Finney also uses her poetry skills to portray these gender issues throughout. Both readings display the issue of identity in a women’s life. Butch Geography uses poetry to show real life situations where the narrator runs into a problem finding her identity and who she really is. Head Off Split uses poetry indirectly describe life events that display a woman not†¦show more content†¦Stacey tries to explain to James that he would not like it if someone compared his name to the word stupid. He does not seem to care and describes to her than James is a real name, so it is a different situation. He is implying that gay people are not real and do not have real feelings. This greatly shows how he feels about women changing her identity and how it is not an accepted thing by everyone. The poems in Stacey Waites book show how she has struggled to get people to accept her identity change and show her the same respect as everyone else. In Head Off Split, Nikky Finney shows a women’s identity being downgraded in her poem Left. She describes a scene to the reader that seems rather unpleasant. As the reader reads this poem, they may even feel suspense. A specific example of identity is a woman in the poem who has made a sign asking for help. Her sign was missing the letter e on the word please which the reader probably thinks isn’t a big problem. As you continue reading, Finney writes that the woman did not receive help and asks the reader if it was because her sign was not spelled right. This shows that people may judge people just by looking at them. This woman was no t treated the same as everyone else because her sign was incorrect. Finney continues to write about the options related to why the woman was not saved. She says, â€Å"or was it because the water was rising so fast there wasn’t time† (Finney, 14). Finney is showing the reader that an

Spanking as a Way of Child Discipline Free Essays

Parents use discipline to teach their children the difference between right and wrong. The type of discipline parents use is entirely up to them but, â€Å"ninety percent of parents say that they have used [spanking] as a mean of discipline on their child, and most parents say that it was used on them when they were youngsters† (James). Spanking is a form of discipline that has been used by many parents; but it is now becoming the method that is being frowned upon by most doctors and many parents. We will write a custom essay sample on Spanking as a Way of Child Discipline or any similar topic only for you Order Now The American Academy of Pediatricians say that spanking might actually do more harm than good†(Eisenhauer), meaning that the spanking will not correct the problems that the child has, but only make them worse. In some countries around the globe, such as Norway and Sweden, elected officials have made it totally illegal for parents to spank their child. Since this happened Oakland, California has established an official â€Å"No Spanking Zone. † This proposes a question, is spanking a good form of discipline? From what the doctors say it certainly appears not to be and I think most parents tend to agree with them that spanking is not an acceptable form of discipline anymore. But according to the Critique of Anti-Spanking Study, found in Assertive Discipline, â€Å"experts do not all agree that spanking is harmful and some believe that mild spanking is a useful form of discipline† (Canter). Also the same study said â€Å"72% of people surveyed still find it acceptable to punish a child by spanking them† (Canter). These are very different conclusions than the one found by the other doctors and people asked above. Bringing the reader to the conclusion that all discipline is a form of opinion. Most opinions still lean toward spanking being a form of abuse and that spanking a child is totally unacceptable because striking a young child will not actually teach them to be good. Spanking also hurts children mentally and spanking a child is no different from hitting some one else. The majority of parents that hit their kids are at the point of frustration and anger where they feel that spanking is the last thing left for them to do. First, striking a child will not teach them to be good; it actually makes them change the way that they look at things. In fact Parents News says â€Å"spanking [children] may have some potentially long term effects such as increasing the misbehavior, aggression, violent or criminal behavior, impaired learning, depression, and in worst case suicide† (Kuttner 46). The items that are cited here are very alarming and they express the concern that spanking is more than just a punishment. As said before spanking â€Å"is the least effective way to discipline† a child for two reasons; both reasons teach the child nothing about the difference between right and wrong. The first fact is that spanking confuses the child. How can they tell what [the spanking] means† (James)? The reason that spanking confuses them is simply this; â€Å"parents are the example of the difference between right and wrong† (Edwards). Basically all spanking is doing is telling the child is that every time somebody does something wrong they should be smacked for the mistake they made. Secondly, spanking simply installs a sense of â€Å"fear and resentment† towards the parent. The only result that comes from making a child fear the parent is just reverse what is trying to be accomplished; discipline. On top of fearing the parent, the child will also lose respect for their parent and make the relationship between parent and child become very weak. â€Å"Discipline will not work if parents do not have a good relationship with their child† says Dr. Mark Wolraich (Canter). This quote just highlights how spanking a child will weaken the respect that is needed between child and parent. In turn, the child does not know that he/she did anything wrong because the child has no respect for the parent any more. These examples show how spanking does not teach the child to be good, but it changes the way that children approach things. Secondly, hitting a child also hurts them mentally. Children that are spanked not only lose respect for their parents but they also lose respect in themselves. They start to believe that they are bad kids and they may also think that their parents do not like them. But not only are these children troubled at home by being spanked, they are also troubled at school: â€Å"There is some evidence from a British study that [children] may be less able to learn because physical punishment reduces a child’s I. Q. † (Burnett). This is one good example of how spanking is the wrong type of discipline because it show how the learning process is effected. The only thing that spanking helps children learn is that it is acceptable for them to use violence as a cure for any problem. Parents do not even know that they are mentally injuring their child as shown here: â€Å"although most parents who spank have good intentions, they may actually cause harm by training their children to deal with conflict by using violence† (Kuttner 48). Mental health is really affected by spanking because the child is confused between the difference of what is right and what is wrong. Spanking kids can also lead to mental problems down the road too. The life stories of notorious individuals- Adolf Hitler amongst them- record excessive physical punishment during childhood† (Edwards). This represents that spanking may have good short-term effects, but down the road physical punishment will cause your child to have severe mental problems. The worst part about spanking children is that it actually does not teach them to be better people, in fact it will only make them more aggressive towards others. It is just as bad to spank a child because it causes them to want to use force to solve their own problems. Hitting a child is no different than hitting someone else. Parenting Magazine says â€Å"hitting a child doesn’t make teach them anything but to have a ‘might makes a right’ attitude towards others† (Kuttner 52). This means that using spanking as a disciplinary method only teaches them that hitting someone when they do something wrong is the right thing to do. Another magazine that deals with parenting issues basically says the same thing about physical punishment. â€Å"We do not say to our children (most of us, anyway), ‘Hitting is right’ or ‘Hitting is a good thing to do. We do not really believe that it is a good thing to hit people. Most of us are not ‘in favor’ of hitting children. However, many of us (most of us, actually) behave as if it is a good thing to do† says Murray Straus, a journalist for Parents. I think that the main problem is that parents are not informed well enough on the issue that spanking is so bad. The last quote shows that parents are totally unaware that they are even hurting their child because the parents â€Å"behave as if it is a good thing to do. Another thing that was brought to my attention was this: â€Å"studies of whole prisons populations all over the Western world show that criminals who used violence on their victims almost invariably had violence used against them when they were children† (Straus 131). I think that this also ties back to hitting being a way to solve problems, but in these circumstances the inmates used much more than just hitting. This also shows that when you hit a child it will effect them sometime in their life. Aggression is another thing that has been found to be effected by physical punishment. â€Å"Children have been found to be more aggressive when spanked for punishment than other children that have been disciplined by other means,† says Nancy Breen (Breen). Spanking is a type of discipline that brings out aggression in children and teaches child that it is acceptable for them to hit others. In turn, hitting a child is no different than hitting someone else. The main reason that parents still insist on using spanking as a form of discipline is because they see quick results. We felt the time outs and things weren’t working for him and so we found that just a little smack on the behind would get his attention enough to where you could discipline him†, said Andrea Fouriezos in an interview with Parenting Magazine. But this simply means that the parents are using spanking as a last resort type of punishment. This is really bad because they are using it out of frustration and when nothing else is working. I think Dr. Mark Wolraich said it best we he said, â€Å"we’re encouraging [parents] to look for other alternatives which have been shown to be effective† (Straus 128). If a doctor encourages other forms of discipline than one has to know that spanking is the wrong approach to disciplining your child. In conclusion to spanking your child, I feel it is a very bad approach when attempting to discipline your child. Not only does spanking effect them mentally it also does not teach them to be good. Plus, spanking teaches children that violence is the cure to every problem. So next time when your child does something wrong please consider an alternative method of discipline other than spanking them because it will only lead to more problems when the child gets older. How to cite Spanking as a Way of Child Discipline, Essay examples

Management Information System of Woolworths Supermarket in Australia

Question: Discuss about the Management Information System of Woolworths Supermarket in Australia. Answer: Introduction Themanagement information system or MIS is an effective system used by the business organisations to maintain a computerised database for storing financial data and information and produce financial reports based on the business operations and processes at variousmanagement levels. The organisation selected here as the case study is Woolworths supermarket in Australia, which is a grocery and supermarket chain located in Australia. Themanagement information system or MIS can help to gain the special financial reports from the database system easily and ensure that a stable financial condition of the organisation is maintained with the organising and management of financial assets properly (Flanagin et al., 2014). Problem description One of the major problematic situations related to the management information system is the entire dependence upon the computer science. Though the MIS within Woolworths has helped in managing the resources properly to ensure growth and envelopments of business, still it needs proper computer science support for doing so. The businesses are managed based on judgment, decisions and intuitions made by the leaders or managers of the organisation. They must need the data and computer science related information to make proper decisions, and this can often create cultural conflicts (Galegher, Kraut Egido, 2014). Proposed solutions The leaders or managers of the organisation must utilise the data and computer science related information to guide the decision-making and make sure that the business can be successful. It is also important to appoint skilled workers who have proper knowledge about the technological components that can drive the business goals and objectives and ensure that the system runs properly and is kept safe from intruders and any unauthorized access is also prevented (Laudon Laudon, 2016). It is important to include various server administrators, network engineers, security professionals and help desk personnel who have proper knowledge and skills to manage the data base system and bring out positive outcomes using MIS (Woolworths.com, 2017). Introduction to e-commerce and m-commerce The E-commerce is the management of commercial transactions done with the use of the internet by Woolworths Limited for selling its products and services to the customers. The mobile commerce or m-commerce is the management of transactions through purchasing and selling of products and services with the use of wireless handheld devices such as personal digital assistants or PDA and mobile phones (Laudon et al., 2012). It is a major aspect of the electronic commerce, where the mobile users can easily purchase goods and services from Woolworths by using the internet on their mobile phones. Organization business benefits in using e-commerce and m-commerce. Few of the major benefits gained by the organisation by using e-commerce include better convenience, as customers can shop, manage banking activities and get the products delivered at their doorsteps by making secure payments online. The m-commerce allows the retail company to address their striking features by managing smooth synchronisation between the responsive web site and mobile site (Lee Yu, 2012). The mobile phones are used to gain better accessibility to the company web site and manage the purchase of products with much ease and effectiveness. If a good network signal is obtained, the customers can use their mobile phones to connect as well as manage commercial transactions from mobile to other devices n an effective way (Woolworths.com, 2017). The mobile devices are dedicated to individual users, which creates convenience for purchasing the products and use the mobile payment services quite comprehensively. Woolworths Limited has utilised the digital content with mobile co mmerce by enhancing the functionality of the mobile phones and allow the sellers to deliver the content, which can be used by the purchasers anytime and anywhere (Peppard Ward, 2016). Integration of e-commerce and m-commerce to the organisation The customers of Australia can buy products online and make payments through cards as well as cash on delivery based on which the products would be delivered at their doorstep within very less time. Woolworths has strengthened the e-commerce position by working in partnership with Australia post for developing parcel lockers to provide convenience to the online buyers with easy parcel collection and returns (Schwalbe, 2015). E-commerce supply chain management Based on the previous networks of distribution, it has been understood that the e-commerce operations managed by the organisation are dependent upon thesupply chain management infrastructure to handle a large quantity of orders made by the customers while buying products online. The e-commerce supply chain management is also beneficial for Woolworths Limited to exploit the latest trends of consumers while making online purchases without compromising on the quality of products and services delivered (Sousa Oz, 2014). The growth of the retail supermarkets is based on the implementation of e-commerce and its impact on the market share. It is a though a major issue or challenge for many retail organisation owners to manage changes for meeting up the expectations of customers and provide better convenience (Woolworths.com, 2017). Thus, the e-commerce facility has been considered for handing the power to customers and provides them comfort while purchasing a products or service from the company. Woolworths Limited has considered the supply chain management platform for managing e-commerce (Weske, 2012). This is an easy and effective way to optimise the ways of fulfilling the capabilities of E-commerce operations and processes conducted by the organisation. Sub-processes functions of the e-commerce supply chain management The sub processes mean the various business operations and processes that are managed by Woolworths Limited within the supply chain management. Few sub-processes are the management of selling in multiple sales channels to ensure that each of the supply chains fulfills the requirements of each of the channels. The network alignment is done to meet the expectations and preferences of the end consumers. The omni-channel and e-commerce are combined to enhance the efficiency of inventory management with the use of supply chain and meet the needs of customers (Woolworths.com, 2017). Other sub-processes include integration of technology by offering better visibility across the whole supply chain. JB Hi-Fi mainly does this to reduce the wastage of time and manage inventory properly to ensure successful and timely delivery of products and services to people all over Australia (Flanagin et al., 2014). Challenges and protection There are various issues and challenges faced by Woolworths while managing the electronic commerce and ensure convenience while delivering products and services to the customers. Security risks and threats One of the major risks could be the development of a new web site by the company which can create inconvenience for the users as they have been habituated with the previous web site managed by the company (Galegher, Kraut Egido, 2014). The new site launched by Woolworths Limited has been difficult to use by the customers, and there have been functionality issues as well such as crashing of the web site on iPad, a longer time taken during management of transactions and even breach of data (Woolworths.com, 2017). There could be other security risks like lack of privacy, which can lead to loss of data and information, alteration of data, inaccurate authentication and non-repudiation. This often creates complexity about whether the receiver has recovered the messages or information sent by the sender or not (Laudon Laudon, 2016). Mitigation techniques It is important to manage the database by enabling proper management information system or MIS and ensure that systems are kept password protected for preventing any kinds of unauthorised access that might result in loss of important data and information. Woolworths can use the hash or checksum like MD5 or CRC to develop a system that can detect any risks or threats and make sure that data in transit through techniques like phishing are prevented (Laudon et al., 2012). Conclusions The topic started with the identification of issues of the management information system and how it could be resolved by the organisation. The benefits of adopting the e-commerce and m-commerce were included here along with the ways by which these two major components had been integrated into the management of business within Woolworths, Australia. The security risks and threats associated with electronic commerce along with the various sub-processes of the e-commerce supply chain management had also been illustrated here to derive a good conclusion in the end. Recommendations It is recommended to align the financial operations with the key performance indicators for accomplishing the strategic objectives and ensure the smooth running of the business. Skilled professionals are needed to be appointed who have knowledge of dealing with uncertainties and manage the database system properly to prepare financial reports with ease. It is recommended to make investments for creating a pool of talent consisting of employees who have relevant skills, knowledge and expertise to handle the database and MIS properly. The new web site created must be developed with new and advanced features for providing better flexibility, and ease for customers manage purchasing of products and services. Implementation of multi-layered security protocols is recommended for developing strong privacy policies and enables proper authentication and encryption measures. This would ensure the customer to make secure payments, and the risks of compromise could be reduced as well. References Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention.Electronic Commerce Research,14(1), 1-23. Galegher, J., Kraut, R. E., Egido, C. (2014).Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press. Laudon, K. C., Laudon, J. P. (2016).Management information system. Pearson Education India. Laudon, K. C., Laudon, J. P., Brabston, M. E., Chaney, M., Hawkins, L., Gaskin, S. (2012).Management Information Systems: Managing the Digital Firm, Seventh Canadian Edition (7th. Pearson. Lee, S. K., Yu, J. H. (2012). Success model of project management information system in construction.Automation in construction,25, 82-93. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Sousa, K., Oz, E. (2014).Management information systems. Nelson Education. Weske, M. (2012). Business process management architectures. InBusiness Process Management(pp. 333-371). Springer Berlin Heidelberg. Woolworths.com (2017). Woolworths.com. Retrieved 25 August 2017, from https://www.woolworths.com

The Loss Of Innocence Essay Example For Students

The Loss Of Innocence Essay Innocence is such a precious gift. For those who do not know what exactly innocence is, the Merriam-Webster dictionary defines innocence as, freedom from guilt or sin through being unacquainted with evil. When do humans in general have little or no guilt and worries? In the days of our youth, everything is much simpler. Remember never going to work, paying bills, supporting a family, and doing all the other things that is expected from an adult? All children worry about is having a good time. Children take almost nothing seriously. They can care less about women, popularity, money, or the future. Some people however, feel that innocence is the worst time of anyones life. This brings up the question whether or not innocence is important in life or not. We will write a custom essay on The Loss Of Innocence specifically for you for only $16.38 $13.9/page Order now Although it seems as if decisions and events made during a persons childhood are totally irrelevant towards the rest of his/her life, these factors make a tremendous impact on the type of adult a person becomes. For example, it is commonly known that most children who had abusive parents have grown up to be just the same. If a child had very loving and caring parents, chances are the child will grow to be very loving towards his/her children. A child doesnt know any better during the stage of innocence and is unable to reasonably distinguish the differences between right and wrong. The child who abuses his kids as an adult was brought up that way himself. In his own mind, he feels this is the right way to discipline his children. This shows that innocence does play an important part in everyones life. Just imagine never having to worry about anything, having a guilt free mind, and being able to do just about anything that can not be done as adults. Holden Caufeild from the book The C atcher in the Rye by J. D. Salinger, wishes innocence was never lost. To Holden, the perfect example of innocence is his little sister Phoebe. Phoebe has absolutely no hatred towards anyone or anything, as well as no worries. Holden wants to save this kind of innocence from being lost in the transition from childhood to adulthood. What would the world be like if innocence were never lost?One way it would benefit humanity is the lack of hatred among the world. During youth, their may be an occasional argument of some sort, maybe even a little physical fight, but nothing like firing a handgun at a fellow human being. Children are blind towards the race and ethnicity of others. A kid will hang out with another kid no matter what, it is the lack of innocence and the ignorance we learn from adults that manipulate children otherwise. Think of all the things that the human race can achieve if we all put our minds together. Another way keeping innocence alive would benefit humanity is the constant craving for fun and adventure. As adults, people have very little if any time at all do things that they enjoy. The adventurous mind is lost in time with the responsibilities that are bestowed upon adults. Once again, if innocence were kept alive, these ambitions would never depart from our lives. As adults people also have more freedom to go places and to do certain things, making it easier to do the things, which they wanted to but could not do during childhood. Who wouldnt want to live in a world were having fun was always the main priority of life?Some people actually despise the idea of innocence lasting for all eternity. They do believe that innocence is probably the greatest time of anyones life. They do however, feel that the lack of organization and mental capacity of those without innocence would have a tremendously devastating impact on society in general. .u77e7ddb4548cb98b2105e10ff11a3b6c , .u77e7ddb4548cb98b2105e10ff11a3b6c .postImageUrl , .u77e7ddb4548cb98b2105e10ff11a3b6c .centered-text-area { min-height: 80px; position: relative; } .u77e7ddb4548cb98b2105e10ff11a3b6c , .u77e7ddb4548cb98b2105e10ff11a3b6c:hover , .u77e7ddb4548cb98b2105e10ff11a3b6c:visited , .u77e7ddb4548cb98b2105e10ff11a3b6c:active { border:0!important; } .u77e7ddb4548cb98b2105e10ff11a3b6c .clearfix:after { content: ""; display: table; clear: both; } .u77e7ddb4548cb98b2105e10ff11a3b6c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77e7ddb4548cb98b2105e10ff11a3b6c:active , .u77e7ddb4548cb98b2105e10ff11a3b6c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77e7ddb4548cb98b2105e10ff11a3b6c .centered-text-area { width: 100%; position: relative ; } .u77e7ddb4548cb98b2105e10ff11a3b6c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77e7ddb4548cb98b2105e10ff11a3b6c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77e7ddb4548cb98b2105e10ff11a3b6c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77e7ddb4548cb98b2105e10ff11a3b6c:hover .ctaButton { background-color: #34495E!important; } .u77e7ddb4548cb98b2105e10ff11a3b6c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77e7ddb4548cb98b2105e10ff11a3b6c .u77e7ddb4548cb98b2105e10ff11a3b6c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77e7ddb4548cb98b2105e10ff11a3b6c:after { content: ""; display: block; clear: both; } READ: Communication EssayWith the ongoing life of innocence, a large portion of individuals would never have the urge to learn, work, and act upon the necessary needs for humanity to survive. Without a proper education which is usually provided by those who no longer live in a world of innocence, people would not have the mental abilities to get a good job in life, thus providing little income for

Challenges Inherent in Repositioning a Fast Food Chain

Challenges Inherent in Repositioning a Fast Food Chain Introduction Repositioning is considered to be a very important process for any business because it involves a number of significant elements from the marketing sphere. The basics of repositioning touch upon such steps like product identity, its possible changes, relatives among the competing products, and evaluation of the opinions from the target market.Advertising We will write a custom report sample on Challenges Inherent in Repositioning a Fast Food Chain specifically for you for only $16.05 $11/page Learn More A careful and successfully carried out repositioning process can benefit the company in a very great way. While trying to reposition fast-food food, there are a number of challenges involved: highly incurred costs, hardly evaluated opinions, constant demand of products. Much money has to be spent during the repositioning process, and, in a period of financial crisis, as is the current situation, it is very important to come up with some cost-effe ctive strategies to succeed in the chosen process. The company should be fully aware of the new position that seeks to be established because a great amount of losses is possible and inabilities to recover from the crisis within a short period of time prevent proper development of activities. As a result of repositioning, the quality of the products has to be improved, the competing abilities may become stronger, and the fast food organization under analysis is able to define its weak and strong sides. Discussion Importance of SWOT analysis in repositioning To come up with an appropriate up-to-date Subway product line, it is important to carry out a SWOT analysis so that it will be easy to define several appropriate strategies on how to advertise and improve the product. A SWOT analysis is very important in the repositioning process. However, the macro trends are also important and help to determine the best approach to use in as far as repositioning and advertising are concerned. B ased on the SWOT analysis, it is apparent that there are several gaps that need to be put into consideration. While trying to update the product line and advertising of Subway, it is necessary to note that the current macro trends which are characterized by a great economic recession and improved technology (Bedekar, 2009). Unfortunately, due to the current economic crisis, it is not recommendable for the organization to address all the gaps involved. Under the conditions formed, the company should focus on how to maintain its customers as it continues to draw more from its competitors. The only way of doing this would be to make necessary improvements on the product and passing on information about the product. To achieve the purposes set, it is more reasonable to improve the chains of fast food, and to set the value of the products at affordable prices. Marketing strategy to be adopted by the Subway fast food chain based on the SWOT analysis Using up-to-date technology. An appropr iate marketing strategy is what any fast food chain needs to update: its product line as well as its advertising in light of the current macro trend has to undergo a number of changes. The best way of how an organization may update its product line is the method of improving its product decoration.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As obtained from the SWOT analysis, the company’s decoration was perceived to be outdated when compared with its competitors. The appearance of a product is what most customers use to decipher if the product is really worth buying in such times of financial difficulty. Up-to-date decoration of franchise. Currently, e-commerce has brought many changes with regard to marketing. The Subway should therefore us this new technology to do its marketing. While using e-commerce to market products, appearance of the product is very important , therefore the organization should improve its delivery of products with regard to decoration as well as the means of transmitting information (Hooley, Piercy, Nicoulaud, 2008). Fast food production line is the second largest fast-food chain in the world. Nowadays, under the currently developed technologies, it would be only appropriate if such a prestigious company was up-to-date with the on goings in regard to the macro trends. Recent studies show that the fast food representatives tried to reposition its product lines in relation to healthy and taste products. In the Figure One, comparison of the products of different fast food restaurants proves that Subway takes leading positions in the production of healthier and less calorie sandwiches. Each company seeks to present appropriate production improved in accordance with the same parameters. Therefore, it would be very important for the fast food chain to reposition its product line while putting into focus the frame of referenc e and the associated points of parity. Efficient services in delivery. The product and associated mode of delivery have to be taken into consideration as well. When the time to product or service delivery comes, an entrepreneur has to be ready to ensure the quality of a product and prove that it goes hand in hand with its appearance. The Subway is recognized to have the healthiest products of all the other fast food chains. With the help of the Figure Two, it is possible to find out what sort of components are inherent to the production under consideration, for example, for their Roast Beefs. Though a number of calories exceed the number of other useful elements, the ratio of harmful and healthy elements is better than in other organizations. However, its dà ©cor and service delivery system are not up to standards. The Subway therefore should consider quality products as its frame of reference while other factors like appearance, decoration, and the commitment of efficient service delivery should be the main points of parity. The fast food chain can decide to make delivery of a tasteful health sandwich, burger, or any other product the consumer may choose at their place of choice and convenience (Keller, Sternthal, Tybout, 2002).Advertising We will write a custom report sample on Challenges Inherent in Repositioning a Fast Food Chain specifically for you for only $16.05 $11/page Learn More Frequent communication with customers. The fast food chain should use updated technology with regard to Face Book, Twitter, Yahoo, and other related websites which have the youth as the main target because of their unbelievable passion to fast food restaurants and the services available. The Internet is the best media channel by means of which the fast food chain may develop its business. Through the Internet, the fast food chain will target a larger market share. In times of financial crisis, as evident in the current macro trends, constant commu nication and information transformation between the customers and sellers is very important. This is because information is very powerful at such times as opposed to commercial images. E-commerce is the best option to use during the processes of sending messages as opposed to delivery through post so as to save on cost and time (Prescott, 2002). Given the current economic recession, it is obvious that customers have also changed their preferences in regard to the way of how their money could be spent. The Subway fast food chain should make best use of the financial crisis to increase its market share. During an economic recession, consumers will not opt to spend more; therefore the most prudent way of handling this change in behaviour would be to reduce costs and prices of the products. According to Hooley (2008), an increase in marketing expenses does not lead to loss but does lead to the considerable gain with more profits. In addition, the market share increases. It is very impor tant for the fast food chain as it is still struggling to establish a steady customer base as opposed to its competitors (Hooley, Piercy, Nicoulaud, 2008). Current macro trends. The current macro trend of economic recession is associated with a change in advertising. It is very important to understand the behaviour change of customers. During a financial crisis, a customer will be more inclined to information instead of imaginary commercials. Therefore, the mode of advertising changes to one that is assuring and convincing enough as to build trust and confidence within the customer. This is because, during the financial crisis, the customer is in considerable need of a commodity and company that he or she can trust (Ferrell, Hartline, 2002).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In spite of the fact that promotion costs should not change, it is important to come up with commendable ways to promote the products. In such economic hard times, the customer is interested in obtaining the best value for his or her money (Tudor Silvia, 2009). Conclusion A repositioning is an obligatory process that has to be taken by any business organization in a prudent manner. The Subway product line needs to be updated with regard to quality products as the frame of reference with decoration and appearance as well as commitment in service as points of parity. In times of financial crisis as is with the current macro trend, building a good relationship with customers is very important. As a result, the market shares of the business is widened in the way that, even after the downturn, the market shares will still be large and in huge demand among potential customers. References Bedekar, VN 2009, Service Management. Microsoft PowerPoint presentation. Web. Ferrell, OC Hartline, MD 2002, Marketing Strategy, 4th Edition, Thomson South- Western, United States of America. Hooley, G, Piercy, N Nicoulaud, B 2008, Marketing Strategy and Competitive Positioning, 4th Ed, Pearson Education Limited, Harlow. Keller, KL, Sternthal, B Tybout, A 2002, Three Questions you need to ask about your Brand, Harvard Business Review, Harvard. Prescott, AC 2002, â€Å"Marriott Redefines the Shared Services Model†. Outlook, 1, 88-89. Tudor, N Silvia, P 2009, Marketing Strategies used in Crisis-Study Case, viewed on https://mpra.ub.uni-muenchen.de/17743/1/MPRA_paper_17743.pdf Appendix Figure One: Sandwiches in Different Restaurants Compared Fast Food Restaurant Size of a Sandwich Calories Total Fat Saturate Fat McDonald’s 147 360 16 3.5 Subway 238 310 5 1.5 Hardee’s 250 370 21 7 Burger King 144 480 31 5 Jack in the Box 266 530 28 7 acaloriecounter.com/fast-food.php Figure Two: Components of a Subway Roast Beef

Paraphrase, Summary and Quotation Essay Example | Topics and Well Written Essays - 500 words

Paraphrase, Summary and Quotation - Essay Example It was defined by African Americans and given the name Lindy, Jitterbug, or swing. Most of World War II soldiers hailed from the city or the big towns in America by that time. Most rural areas did not have good educational systems and so the minimum requirements in educational cut the rural people. During that time, there were little interactions with other tribes, which prevented learning of other languages other than English. Prior knowledge on shooting did not add value to persons who wanted to join the troops. After joining the army, a soldier received a through shave and given uniforms called combats to keep neat like other soldiers. Additionally, new soldiers received a vaccine to protect them form diseases, viruses, and boost their immunity. The reason behind this is that a soldier’s work involved moving across regions with disease causing pathogens. Life of a Soldier in the World War II proved hard. First, the soldier underwent tough training to keep fit called â€Å"fatigues.† Secondly, World War II soldiers received training on different co mmands by harsh superiors who appeared prone to hardship. The passage records the life of an American soldier who qualified to fight in the World War II. He had distinct characteristics from the soldier of the World War I and spoke English. To qualify, one needed high school education, driving licence among other qualifications. Soldiers received special training after the selection process under a harsh commander. To become a soldier in the World War II, a soldier had to pass various requirements. According to Sulzberger, â€Å"When he went off to serve his country, he had had some high school education; he knew how to drive a car, how to swim, how to do the Jitterbug or The Big Apple or the Lindy† (Sulzberger 125). Other qualifications included ability to speak in English and he needed not have