Toward Stronger Marketing Essay Example | Topics and Well Written Essays - 1250 words

Toward Stronger Marketing - Essay Example After the dismal initial performance of the brew, Lang was invited to lead the Nespresso team. Lang was highly motivated and creative in its approach and favored aggressive marketing techniques. He believed that the core business strategy of any business heavily relies on new products and innovative market strategy that facilitates in creating a niche market for their products and services. He used various marketing metrics to explore and exploit new markets. The marketing initiatives for Nespresso can be broadly described as follows. The compulsions of the rapidly transforming societal paradigms and technological advancements are important factors that require more comprehensive and innovative approach to market strategy. Strategic marketing plans are a crucial part of promoting products and services of an organization and establish market credibility. An effective market strategy promotes the use of SWOT (strengths, weakness, opportunities, and threats) analysis on a periodic basis. The awareness of strengths and weaknesses in the company’s resources would help to act timely and efficiently so that opportunities and threats can be effectively met to provide a competitive edge to their rivals. Consumer psychology and analysis of a database of customers are an important part of a market strategy which helps one to know the changing preferences of the customers in the rapidly changing times. Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. The market strategy should be totally focused on the needs and requirements of the people and make continuous efforts to update its products line with that of the changing public demands. Understanding of consumer psychology, therefore, plays a vital role in the development of marketing strategy and planning.

Marketing, target market report Essay Example | Topics and Well Written Essays - 1000 words

Marketing, target market report - Essay Example The segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific amount of investors for both the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because of the investors' preference over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market. The geographic segmentation of an item is essential in the market. Not only does it determine the identical trends within a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an object that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sale amongst the varied age groups in this country. This is evident in the company opening up a website created specially for this continent (Xbox.com). This website is dedicated solely to the markets in Australia. It controls and harnesses the consumers who are interested in buying the product within this region. This country is still part of the British Commonwealth which induces many of its facets and tastes to run according to the British market. It is for this reason that the Xbox 360 owners considered it an essential market in their grid. With a high economy, literate population and number of buyers, Australia was the perfect geographical segment for this product to launch itself. Demographic Traits According to the demographic segmentation, the division of the population is vital for catering to a specific market of consumers. Australia commands an exact population of 21,895,808 people according to the Australian Bureau of Statistics. This is a huge audience for the Xbox 360 to cater to which makes it evident why the brand has moved here. Also, the age structure of this population has made it vital for this gaming console to enter this market. With a population of around 70% of individuals falling under the age bracket of fifteen to sixty, this Xbox played a winning move by moving into this crucial market (Year Book Australia). This gaming console is perfect for individuals who fall under the age of those apt at buying and using this product. The Xbox 360 is a game that is a chosen preference for the male population. With an equal division of males and females in Australia it is profitable for the console to enter this market. The economy of Australia is also sufficient enough for its individuals to afford to buy this product. This makes it the perfect demographic market for the Xbox 360. Psychographic Traits The psychographic traits of Australia assist

That Old House! :: Descriptive Essay Examples, narrative, observation

That Old House! Â   Just last summer my parents bought a house. It is a nice place with hard wood floors and nice woodwork, but then there is my room in then basement. Â   The first time I saw my room I almost cried. I hated it. I wasn't given a choice whether I liked it or not. My parents didn't seem to see how I felt and there was nothing I felt I could do about it. The floor was covered with leaves and other debris. The left wall was not yet finished. The studs and yellow insulation were still exposed. The front wall was half rotten with water damage and the rest of the adjoining walls were littered with holes. The windows were coated with a layer of dust, cobwebs, and bugs, some dead, some alive. The door was yet to be hung on its hinges and two large holes are in the ceiling that have yet to be fixed. Â   As any one can see I had complete provocation to feel the way I did. I ether had to except it as my room or move out, which I was not financially stable to do at the time. I felt stuck and pissed off that I was put into that kind of position. I had wondered why my parents would want to do this to me, did they know how I felt,sure didn't seem like it. Â   At the time this all happened I did my best to ignore it all. I went running to the comfort of my girlfriend. Anything could have gone wrong but as long as she was there felt that I was happy. I slept at her apartment so I was able to avoid my room completely but a few weeks later things became rough between us and we broke up. She was the only thing that kept my worries at bay. She was my one source of comfort and she was gone for good. I was now left with a life that resembled my room, torn apart and crappy. Â   My life had seemed like it couldn't get any worse. I had spent the next few days sulking and feeling sorry for my self, not caring about anything at all. Soon I started to realize that sitting around sulking was only going to make things worse.

Why Pursue a Master’s in Business Administration?

Pursuing a MBA will be able to prepare you for a lifetime of management responsibilities in a business. People choose to pursue a Masters of Business Administration (MBA) for a variety of reasons. Whether it is for an instant change in career path, future job development, justify a position/promotion, or to begin one’s personal business, pursing an MBA will provide someone with many rewards in a career and can expand their knowledge of controlling an industry and provide chances for employment, recognition, sponsorship and income increase. I decided to pursue an MBA to develop my business knowledge and enlarge my career options. I am a waitress in a full service restaurant and have been in the hospitality industry for about eight years. I am interested in furthering my career and exploring other options that has the potential to offer more financial benefits. I am not satisfied with just having a bachelor’s degree because over the years it has become equivalent to a high school diploma and that will not set me apart from my competitors. According to the gmatmbahelp website, having an MBA, which is recognized almost universally, will increase your ability to compete for jobs in more locations. One of the main reasons why people decide to pursue an MBA is because it frequently allows graduates to make a better salary. The common starting salary for MBA graduates is based on the number of years of work they have before starting their degree. However, it has been reported that some with less than three years of trade experience start out earning close to $70,000. This number rises severely as graduates build up additional practice in their fields. Having an MBA offers more financial possibilities than only having a Bachelors degree. At this time in my life I am uncertain of the career path I would like to take. I have little work experience and I am not sure of the industry I would like to pursue. But while I am seeking opportunities and different industries I think it is worth my while to gain a higher education. According to the Jungian 16/type personality test I am observant, cool and highly pragmatic person. The test scores states that I am a rational thinker with semi-procrastinations and the best time of day that I am productive is in the evening. I am motivated to manage, trustworthy, relaxed and handles conflict very well. So I plan to pursue an industry with those attributes so that I am effective and every area of my career. I am very excited to pursue my MBA and hope that it will give me a great advantage and opportunity over others. With the time being spent in seeking my future I can receive my MBA and became a step above those with just a bachelor’s degree. An MBA is a marketable and multipurpose degree. Those who only have an bachelors keep themselves at a stable place and it is often hard to advance in their career path. They also make it hard to market themselves in other industries when a change is wanted or needed. Even if an MBA graduate has to start out in a place that is fairly less on the company ranking than they would like, there are remarkable opportunities for development with the degree. Those who only own a bachelor's degree may find they can only go so far in the corporate world, even if their skills and employment conduct are past reproach. With an MBA, the opportunities are practically endless, and graduate students can even assume the role of head economic officer with good job performance. Pursuing a MBA will also assist me with developing the understanding and meaning of decision-making skills including communication, promotion, tactical preparation, financing, and management abilities. While there are many other company programs existing by universities, the MBA degree is rivaled for its capability to increase excellent common business skills in students. Students find the MBA degree a smart option because they can go after a wide range of positions, aggressive salaries, and almost limitless opportunities for improvement. These are just a few of the rewards that having an MBA degree can provide. Having an MBA can help increase my knowledge and awareness of the importance of human resources in a company from retention, hiring and firing, employee benefits, compensation, payroll, business ethics and etc†¦It can also help those who have an entrepreneur mind set to further their know-how as to getting started on their business adventure. I am very excited to pursue my MBA and hope that it will give me a great advantage and opportunity over others. I am a strong, rational and dominant person and I hope to become a great manager and leading example in my industry. And I want to reach my full potential with my education as I possibly can.

The different elements of a contract - Free Essay Example

Sample details Pages: 4 Words: 1221 Downloads: 7 Date added: 2017/06/26 Category Business Essay Type Case study Level High school Did you like this example? Mission Statement: Our mission is to take a genuine interest in our clients, understand their objectives, and meet or exceed their expectations. Keyz Law Firm is a business consulting firm within Jamaica. This firm was founded by Tauna-Shay Palmer and Jon-Ross Kelly in 1997. Don’t waste time! Our writers will create an original "The different elements of a contract" essay for you Create order This establishment is located in New Kingston. The location is very good for business because there are a lot of small business within that area. Keyz Law Firm is a firm which was developed to help small businesses with their problems and to help them to develop effective plans to meet their goals. This firm targets small businesses because research shows that they face more struggles in their day to day business operations than large businesses. Cake It Away Mission Statement: to provide a product of the greatest possiblevalue to our customers, thereby gaining and holding their respect and loyalty while achieving sufficient profit to finance our company and its growth. Cake It Away is a well-established cake shop that is located in Half-Way-Tree downstairs the Transport Centre. This business is a sole proprietorship owned by Andrew Tai and has been operating for six (6) years. A wide variety of specialty cakes are offered at premium prices. Cake It Away specializes in visua lly creative and attractive cakes. An option for custom made cakes is also available as well as delivery services as a means of giving consumers exactly what they want. This business targets events such as birthday parties, weddings and bachelorette parties. Service is available 24 hours each day. However, the owner of Cake It Away has limited business law knowledge and is not sure of the different steps he can take when he is faced with different contractual situations/ Objectives To explain the importance of the elements required for the formation of a valid contract. To discuss the impact of different types of contracts. To evaluate the effect of different terms in given contracts To apply the elements of the tort of negligence and defenses in different business situations. Literature Review According to Koffman, Macdonald (2010), a contract is a legally enforceable agreement giving rise to obligations for the parties involved. The laws contract determines which agreements are enforceable and regulates those agreements, providing remedies if contractual obligations (undertakings or promises) are broken. In line with Small Business Development Corporation (2013), there are four (4) essential elements of a contract. They are: Offer- there must be a definite, clearly stated offer to do something. Acceptance- only what is offered can be accepted. This means that the offer must be accepted exactly as offered without conditions. If any new terms are suggested this is regarded as a counter offer which may be accepted or rejected. Acceptance can be given verbally, in writing, or inferred by action which clearly indicates acceptance. Consideration- in order for a contract to be binding, it must be supported by valuable consideration. That is to say, one party, promises to do something in return for a promise from the other party to provide a benefit of value (the consideration). Consideration is what each party gives to the other party as the agreed price for the otherà ¢Ã¢â€š ¬Ã¢â€ž ¢s promises. Intention to create legal relations- a contract requires that the parties intend to enter into a legally binding agreement. That is, the parties entering into the contract must intend to create legal relations and must understand that the agreement can be enforced by law. If the parties to a contract decide not to be legally bound this must be clearly stated in the contract for it not to be legally enforceable. In keeping with Wiilliam Markham (2002), the importance of having a contract is to make the agreements between the parties enforceable, which usually means that it allows one party to a contract to obtain monetary damages from the other party upon showing that the latter stands in breach. There are several types of contracts but however only 4 types will be explained. They are Express Contracts, Implied Contracts, Executed Contracts, and Executory Contracts. According to Farlex (2014) In an express contract, the parties state the terms, either orally or in writing, at the time of its formation. There is a definite written or oral offer that is accepted by the offeree (i.e., the person to whom the offer is made) in a manner that explicitly demonstrates consent to its terms. In keeping with Law Exams (2005) An implied contract can either be implied in fact or implied in law . A contract which is implied in fact is one in which the circumstances imply that parties have reached an a greement even though they have not done so expressly. For example, by going to a doctor for a physical, a patient agrees that he will pay a fair price for the service. If he refuses to pay after being examined, he has breached a contract implied in fact. Goldman and Sigismond (2013) an Executory contract is one that is not fully performed by one or all of the parties while an Executed contract refers to a contract in which all the parties have completely carried out their parts of the contract. Contracts may be brought to an end: Your approval then go to contact your friends  and receive financial struggles. Everyone has made it typically a traditional job in business cash  law you clearly understand this. (a) By performance of the parties i.e. each party completing his obligations as stipulated by the contract. (b) By frustration i.e. an event through no fault of the parties that make one party unable to perform the contract. For example: if one party suffers a prolonged illness which makes him unable to perform the contract. (c) By lapse of time i.e. if the time limit set for the contract to be executed by both parties has been passed. For example, sellers of real estate usually require that the buyers pay the full balance on the property within a certain time period after the initial down payment has been made. (d) By the mutual agreement of all parties. (e)If one of the parties become bankrupt after the contract has been signed. (f) By changes in law i.e. where a legal contract is rendered illegal through changes in law. (g) By notice e.g. some firms require that employees give at least one month notice when resigning their positions. (h) If one party dies. (i) By breach of contract-When one party defaults on his part of the agreement i.e. he does not perform his part of the contract. Methodology In gathering information for this research only secondary sources were used. The secondary sources used were books and severa l websites. The researcher found the information found on the internet more useful because different situations were shared in which the different contracts are to be used and the different damages than can be claimed for in the event of a breach. References Koffman, Macdonald , L.K, E.M, 2010. The Law of Contract. 5th ed. New York: Oxford University Press. Small Business Corporations. 2013. Four Essential Elements of a Contract. William Markham. 2002. The Extraordinary Importance of Contract Law. [ONLINE] Available at: https://www.markhamlawfirm.com/law-articles/contract-lawyer-san-diego/ The Free Dictionary by Farlex. 2014. Types of Contracts. [ONLINE] Available at: https://legal-dictionary.thefreedictionary.com/Types+of+Contracts. LawExams.com. 2012. Express and Implied Contracts. [ONLINE] Available at: https://lawexamm3es.com/implied-contracts.

William Shakespeare s Hamlet The Mystery Of Death Or...

The idea of madness in Shakespeare’s Hamlet is just as important of a theme as the mystery of death or the impossibility of certainty. Shakespeare uses the aspect of madness to delve into the issues of knowledge, and lack thereof. There are three apt examples which help explain on a deeper level how the issues of knowledge are represented in the madness of Hamlet, and also Ophelia. Firstly, Hamlet and the vast amount of knowledge he acquires, becomes uncertain and contradictory which inevitably leads him to lose his mind. There is also the possibility that his ‘antic disposition’ aided this downfall into delusion. Secondly, Ophelia, her lack of independence, and the circumstances that follow after she discovers that it is the love of her life who kills her father. And lastly, Shakespeare’s emphasis on surveillance cannot be ignored. Particularly with Hamlet, and the way attains information through eavesdropping leads to incorrect information and devastating results. Overall I think Shakespeare is clever in the way he uses madness as a medium to portray knowledge. It is commonly assumed that madness correlates with unintelligence because of the person in question being unable to portray their thoughts in a logical manner. It is refreshing to see a different perspective on the capability of madness. The first issue of knowledge is introduced in scene 1, act 5 when Hamlet speaks to the ghost who he believes to be his late father. He learns that it was his UncleShow MoreRelatedThe Tragedy Of Hamlet By William Shakespeare Essay822 Words   |  4 Pages1604, William Shakespeare finished one of the most famous plays of revenge in English history. This play has left a plethora of questions, most left unanswered even after the hundreds of scholars who have analyzed it. The complexity and multiple facades of the characters, the use of many themes, and the symbols in this play have been construed into a delicate tale; Shakespeare purposely left out many details in order to shroud this piece in mystery. In The Tragedy of Hamlet, Shakespeare s vagueRead MorePerfect Idealism In Shakespeares Hamlet1631 Words   |  7 PagesIntroduction The play Hamlet is a fable of how the ghost of a slain king comes to haunt the living with disastrous consequences. A rancorous ghost and a brother s murder, lead the gloomy setting of Hamlet s Denmark. Hamlet story opens with an encounter between young Hamlet, his dad s ghost as well as the prince of Denmark. The ghost reveals to Hamlet that its murderer was his brother Claudius, who then rapidly wedded his widowed queen, Gertrude. As a result, the ghost presses Hamlet to seek vengeanceRead MoreThemes Of Hamlet Essay1782 Words   |  8 Pagesghost to his son, narrating him the circumstances of his death, and that his anticipation from his son to take revenge from Claudius for his death. KEYWORDS : fundamental , King Hamlet’s ghost , circumstances. THE IMPOSSIBILITY OF CERTAINTY What separates Hamlet from other revenge plays (and may be from every play written before it)is that the action we expect to see, particularly from Hamlet himself, is continually postponed while Hamlet tries to obtain more certain knowledge about what he isRead MoreWilliam Shakespeares Hamlet Essay3604 Words   |  15 PagesWilliam Shakespeares Hamlet Hamlet was written around the year 1600 in the final years of the reign of Queen Elizabeth I, who had been the monarch of England for more than forty years and was then in her late sixties. The prospect of Elizabeth’s death and the question of who would succeedRead Moreshakespeare influences16068 Words   |  65 Pagesï » ¿ RESEARCH TOPIC An Analytic Review Of Shakespearean Influence On Faulkner s Tragedy RESEARCH QUESTION How Shakespeare tragic patterns influenced on William Faulkner s writings? NAME: SYEDA AMBREEN FATIMA FATHER’S NAME: SYED HASAN AKHTER SEAT NO: 1315793 ENROLMENT NO: 2013/ENG/M.A(LIT)/15681 DATE OF SUBMISSION: 28TH NOV 2013 SUBMITTED TO: MISS SAMREENRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the

An Analysis Of Head Off Split By Nikky Finney And Butch...

In Head Off Split by Nikky Finney and Butch Geography by Stacey Waite, the reader picks up on many women and gender issues that are portrayed through the text. Stacey Waite used her poetry skills to connect with the reader and allow the reader to feel as though they are the people in the poems. She uses strong language in her poems and uses much power as she reads them. Nikky Finney also uses her poetry skills to portray these gender issues throughout. Both readings display the issue of identity in a women’s life. Butch Geography uses poetry to show real life situations where the narrator runs into a problem finding her identity and who she really is. Head Off Split uses poetry indirectly describe life events that display a woman not†¦show more content†¦Stacey tries to explain to James that he would not like it if someone compared his name to the word stupid. He does not seem to care and describes to her than James is a real name, so it is a different situation. He is implying that gay people are not real and do not have real feelings. This greatly shows how he feels about women changing her identity and how it is not an accepted thing by everyone. The poems in Stacey Waites book show how she has struggled to get people to accept her identity change and show her the same respect as everyone else. In Head Off Split, Nikky Finney shows a women’s identity being downgraded in her poem Left. She describes a scene to the reader that seems rather unpleasant. As the reader reads this poem, they may even feel suspense. A specific example of identity is a woman in the poem who has made a sign asking for help. Her sign was missing the letter e on the word please which the reader probably thinks isn’t a big problem. As you continue reading, Finney writes that the woman did not receive help and asks the reader if it was because her sign was not spelled right. This shows that people may judge people just by looking at them. This woman was no t treated the same as everyone else because her sign was incorrect. Finney continues to write about the options related to why the woman was not saved. She says, â€Å"or was it because the water was rising so fast there wasn’t time† (Finney, 14). Finney is showing the reader that an